ONLINE MARKETING

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From creating customer email blasts to exclusive content to keep them coming back, online marketing resources can cost you a lot of time and money. The following resource recommendations, vetted by our team of design and corporate communications experts, can help you take immediate action with your content marketing strategy. 

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Email Marketing

Marketing Automation and Email Marketing Platform

With Mailchimp design beautiful, responsive email newsletters and messages with Mailchimp’s easy-to-use campaign builder. Reports reveal how your contacts engage with your content and offer suggestions for improving future messages. Free and paid versions are available, so you can start small and grow with your budget. Mailchimp also offers the ability to create landing pages for special, one-off promotions. These pages can display content, graphics and videos.

Social Media Marketing

Social media marketing is defined as using social media platforms to sell your products/services and promote your brand. Popular platforms include LinkedIn, Facebook, Instagram, YouTube and TikTok. Before creating accounts on the platforms, define your business’s social media goals and target audience. Then, determine the platforms your target audience is most active on, and consider setting up a business page on those platforms.

Social media Icons

Do you want to improve your LinkedIn profile so you can better utilize the world’s largest professional network on the internet?

Use our Becoming a LinkedIn All-star checklist to achieve your goal.

Resources for Social Media Management

Sprout Social is a social media management tool that allows you to manage all your social profiles from one platform. The platform has tools such as optimal send times for scheduling posts, in-depth analytics, the ability to collaborate with coworkers, and a smart inbox for managing activity on your pages.

Hootsuite is the world’s first social media management platform, focused on social marketing, commerce and customer care. Within this platform, you can create, schedule, publish and manage your content. You can also view and manage all of your customer conversations in one dashboard.

Lead Capture and Survey Builders

Wufoo helps you quickly create forms or surveys for collecting customer information and event registration, making sales and beyond. Get notified about form submissions immediately via email notification, or view submissions in bulk by utilizing Wufoo’s real-time reports. The form/survey builder offers prebuilt fields, such as drop-down, multiple choice, name and address fields. It’s advanced features makes getting what you want from your customers even easier — no IT or coding background required.

Google Forms can create custom forms for surveys and questionnaires. Gather everything in a spreadsheet and analyze data right in Google Sheets. Forms are responsive and look great on mobile devices, tablets or computers.

Imagery

Imagery brings your messages to life. Below are free and paid services that offer a broad range of royalty-free and editorial stock photography, animations and video clips.

Free

Free

Paid

Paid

Paid

Photography and Illustration for Diversity:

Additionally, the below resources focus their imagery on specific models.

Free:

Black and Brown Models, Disabled Models, Plus Size Models, Women of Color In Tech, Trans and Nonbinary Models, Native Models

Paid:

Black Women Models, Globally Diverse Models, Black Illustrations

Photo and Video Editing 

Canva is a tool that can help you do it all, from photo and video editing to crafting original graphics for your website, email blasts and social media pages. You can even create traditional promotional documents for print, presentations and infographics.

Snapseed (Android and iOS) is offered for free by Google. It includes 29 essential tools that allow you to retouch, crop and enhance photos with a variety of filters and effects, as well as adjust unwanted objects/subjects, before transferring your photographs to your desktop or your favorite marketing applications.

With Adobe Lightroom Mobile app (Android and iOS), you can retouch, crop and enhance photos for free using easy sliders and other intuitive tools. For projects with a lot of photos, invest in a subscription to Adobe Lightroom for desktop.

Adobe Photoshop Elements a resource for advanced users with greater editing needs.